Purpose, Mission & DNA
Corporate Purpose
The
aim
of
Nissan’s
Corporate
Purpose
“Driving
innovation
to
enrich
people’s
lives”
2:42
Our corporate purpose is at the center of everything we do. It defines why we exist in society, to unite employees in one direction, and to act as one for our stakeholders.
It is an accurate expression of what we recognize and realize while shaping our actions.
We reaffirm our strengths so that we focus on enriching people’s lives.
When companies, organizations and individuals share the same purpose, they perform better.
Mission
As a company worthy of trust, Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders.
DNA
Dare to do what others don't
Since its inception, Nissan has been passionate about creating innovative technologies and products.