Nissan’s Safety Technology Development Concept
Create a society with virtually zero avoidable traffic accidents
Nissan designs and engineers cars that embody the pleasure and richness of driving while offering a high level of safety. More than 90% of traffic accidents are caused by human error. Our goal is zero fatalities: reducing the number of deaths from accidents involving Nissan vehicles to virtually zero. To this end, we continue working to help reduce traffic accidents.
Aiming for Virtually Collision-Free Cars
Nissan's concept of "vehicles that help protect people." supports the safety of vehicle occupants in a variety of scenarios with the overall goal of preventing collisions where possible and, in case of unavoidable collisions, mitigating damage and injuries. Technologies which help protect the people on board during an accident, such as the SRS Air Bag and the Zone Body, have been contributing to the reduction of fatalities for a long time. However, it is important that accidents themselves must be reduced in order to realize a truly safe automotive society. Nissan continuously makes efforts to develop new safety technologies for the realization of a safer automotive society.

For
example,
during
normal
driving
or
parking,
sensors
and
cameras
can
monitor
vehicles
and
pedestrians
that
may
be
difficult
for
drivers
to
see;
this
supports
drivers
and
allows
them
to
drive
with
peace
of
mind.
We
are
committed
as
an
automobile
manufacturer
to
widespread
availability
of
our
safety
technologies.
Helps the driver drive with peace of mind |
Risk
has
not
yet
appeared
|
---|---|
Helps the driver avoid or lessen the severity of an accident | Risk has appeared |
Crash
may
occur
|
|
Helps reduce injuries when a collision is unavoidable |
Crash
is
unavoidable
|
Crash
|
|
Post-crash
|